Author name: OpticTour Agency

One Simple Trick to Increase Your Exposure on Facebook

Have you ever spent hours crafting the most perfect, intriguing, and traffic-driving content to post on Facebook only to find out that nobody actually liked, commented, or shared? Organic reach, or the number of people who see your content organically pop up in their newsfeeds, is at an all time low of 2-6 percent on […]

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One Essential Marketing Tactic to Dramatically Increase Your Social Media Following

Whether it’s selling a product, offering an explanation of your services, sharing company history, or something else entirely, when you post on your social media platforms, your end goal is to make meaningful connections with your audience in some way, shape, or form. (Well, maybe your end goal is really to sell your products or

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Client Spotlight: F45 Training

Team training, life changing — that’s what F45 Training is all about. F45 is a worldwide community that specializes in fitness training through innovative, high-intensity group workouts. They merge three separate cutting-edge styles into one 45-minute class that’s designed to unify the muscular groups in your body, get your heart goin’, and make you feel

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One Essential Element to Boost Your Email Marketing Campaign

Have you crafted a wonderfully written company email, optimized the title and copy, done all you can to effectively share your greatness with the world, but still find you’re not receiving the results you’re looking for? You might be missing a key step in your email-marketing plan: including a video! The Benefits of Using Video

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Five Basics Steps to Creating Social Media Advertisements

Did you know that the average person is exposed to over 5,000 advertisements every day? In today’s world, advertisements have saturated our society so greatly that we almost don’t even realize they’re there. They’ve woven their way into every corner of the physical and digital world: the billboards we pass on the highway, the videos

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Six Essential Website Pages Every Small Business Needs

It’s no surprise that if you’re starting a business, you need a well-crafted website if you want to show potential customers why they should choose you, grow your reach, and share your products and services with the world. There are tons of companies out there that will develop a website for you — just like

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